A new marketer or business owner that’s getting started with the whole shebang online may or may not (but is more likely to) run into a bit of a wall when getting started with a blog. It’s not the easiest thing to sit down and just churn out content as the world turns. Having to manage a blog of any type can lead to a lot of frustration over struggles with content topics.

This is where a lot of people get hung up, but honestly blogging isn’t about the writing. Success can be found in the planning. Without proper planning, you’re bound to have days where you stare in annoyance at a blinking cursor trying to figure out what to write about.

Planning doesn’t need to be anything extravagant, as even a touch of strategizing can eliminate those headaches and frustrating days.

While it works for a lot of people, it’s not productive to sit down and write your blog post the day it’s “due”. That doesn’t lend itself to a lot of research time, and as far as blog marketing goes it can chew up a fair amount of your other free time that you could be devoting to other projects.

To streamline the entire process, sit down and create an editorial calendar where you plan the topics you’re going to produce. Blog marketing can be made extremely simple when you approach it in this manner. This type of calendar will virtually eliminate the days where you sit banging your head on the desk over content blocks.

Not to say that you won’t ever run into content blocks while you’re working on your blog marketing. This process just makes it easier to establish content in advance. When you can create a pool of content around a content calendar, you free up time in the long run by setting up scheduled posts using blog content that you’ve already created and plugged in.

So what do you do if you hit those “I still don’t know what to write about” barriers?

You’ve got a few different options to play with

Borrow From Others

Check out the blogs that cover similar topics to your niche, or even something parallel but not quite similar. Just by reviewing the topics of others you may find an idea that triggers a great post for you blog marketing that would be beneficial to your readers.

You can also “repurpose” the content of others. Before you plunge at me with sharp objects for suggesting plagiarism, I’m not. Don’t steal content. It’s just unethical. What I’m suggesting is different. If you find a post by someone that strikes a chord with you then consider the idea and run with it. Either create a reaction post, or use the context of their post to write a similar piece – just do it better. For every point, there are varying perspectives.

Another blogger is likely only covering one perspective of a topic leaving opportunity for you to discuss it at as well in a similar light. You can even add meat to your own new post by referencing the other author.

Have A Brainstorm Session

Take the time to start ticking off a list relating to what you do, the areas your business covers, services and products, problems that people have, the solutions that you provide, how these things interact, etc. By generating a list of content you’ll turn up some writing topics as you brainstorm.

You might even feel the need to stick to more advanced information but keep in mind that not everyone who finds you from your blog marketing is going to have a firm grasp of the info you provide. This makes it entirely acceptable to go back to basics and cover general topics from time to time – just like this blog post. While you’re brainstorming, look for subjects that would be useful to someone new that is exploring your niche.

Collaborate With Another

If you’re completely starved for ideas ahead of time, then turn to some of the people you network with who understand your market. It might be a friend, coworker or even someone that runs a blog similar to yours. Speak with them and ask them to bounce ideas back and forth with you. After a few short conversations you’ll more than likely have some solid info for a post.

The other option is to Co-author a post, where multiple individuals have a discussion that is shared. This is often done in audio format now but it can be done with text in a blog post like a written interview style.

Turn On The Boob Tube

Catch some news or something on the history channel, science or discovery channels, etc. If you can find something that relates to your market then that’s even better. If you’re watching with a blog in mind then you’ll be stripping down episodes and the events within to try to find something post worthy as a reference point.

If nothing comes to mind, at least you got a nice break sitting on your butt watching something educational.

Blog marketing doesn’t need to be a massively trying ordeal or even anything overly technical. It’s not a mammoth undertaking, it just takes a little devotion and creativity. Just remember that you’re not writing a thesis, and it’s not alwaysnecessary to think big or be a revolutionary.

You just need to be conversational and useful.

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