Comments on: Social Media: The New V12 Persuasion Engine http://www.charlesheflin.com/social-media-the-new-v12-persuasion-engine The Social Media Frontier Sat, 04 Feb 2012 15:19:27 +0000 http://wordpress.org/?v=abc hourly 1 By: Rachel Embry http://www.charlesheflin.com/social-media-the-new-v12-persuasion-engine/comment-page-1#comment-22917 Rachel Embry Tue, 11 May 2010 22:51:18 +0000 http://www.charlesheflin.com/?p=204#comment-22917 The reason you read to the bottom of a long salespage is not only because the content is interesting & well written - it's because it's interesting to YOU. Your ideal prospect will always read the entire salesletter if it's offering a solution to their specific problem in such a way that they're certain they cannot get the answer anywhere else. I started emailing customers & asking them for feedback - the conversations started resulted in amazing insights which allowed me to craft offers specifically for them & position them in such a way that my prospect/customer KNEW this was the solution they were searching for. The reason you read to the bottom of a long salespage is not only because the content is interesting & well written - it’s because it’s interesting to YOU. Your ideal prospect will always read the entire salesletter if it’s offering a solution to their specific problem in such a way that they’re certain they cannot get the answer anywhere else.

I started emailing customers & asking them for feedback - the conversations started resulted in amazing insights which allowed me to craft offers specifically for them & position them in such a way that my prospect/customer KNEW this was the solution they were searching for.

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