anti-social

Do you like hanging out on Twitter or Facebook working endless hours to attract new business prospects?

Do you like “hangin out” and letting people know every intimiate detail of your life?

Do you like making small talk with hundreds of people every day in hope that some of them will filter into your sales funnel somehow?

There is no denying that social networking works but at the same time it is EXTREMELY inefficient, un-trackable, and unpredictable. How many hours do you spend building/networking with Twitter followers, Facebook friends and the like? What is your goal in all this?

Recently Perry Belcher hosted the world’s largest webinar (to date) where he taught people his strategy. Perry took us on an adventure into being a social butterfly to establish a name for ourselves. Perry used over-hyped claims to attract an audience… It worked.

The problem is that the model he was sharing cannot work for every business and personality type. He also failed to mention how tedious the process is… He made it sound very easy… It’s not.

I tried all this social stuff, this networking, this schmoozing… I told people what I ate for lunch and built up followers by sharing pictures and videos and all that jazz.  Perry is right, the process does work but later I found that it was the most inefficient use of my time.

I could have quadrupled my output and received much more business if I had been anti-social. And I don’t mean antisocial as described by the American Psychiatric Association … I mean anti-social as in forgetting about all this social schmoozing and taking a completely different approach.

More often than not my prospects say something like … “I don’t want to get into all this Tweeting and Facebooking… I just want to run my business”.

I hear you! … I don’t like all that stuff either. You see most people use social networking the wrong way and others, like Perry Belcher, teach people to do it the long and hard way.

Well, I shouldn’t say it’s wrong (it works) but it is a long hard road that you DO NOT need to go down… You can build much larger and faster with less effort by being anti-social.

In other words, you can utilize social media by ignoring the “networking” bits and focus on marketing leverage instead.

I’m not hating on Perry he does a good job at what he does and has the ability to teach others to do the same. All I am saying is that it is highly inefficient. Why spend 40 hours a week (or more) networking with “potential” prospects when you could spend that same time networking with “actual” prospects?

Why spend your time building Twitter and Facebook followers when you could spend your time optimizing your sales funnel, polishing up a new blog post and networking with “real” prospects?

Most people spend 90% of their time marketing and 10% of their time nurturing their business message. This is backwards.

Why not spend 90% of your time moving prospects into cutomers, enhancing your web presence and nurturing customers for repeat sales?

The answer is simple… You have not found your leverage point yet. You know, that single thing you can do that will reduce your marketing time from 90% down to 20%, then 10%, etc.

Marketing is no buisness… Marketing itself is a tool to grow a business, never forget that.

With this understanding in place what can you do to leverage your time, effort and money to market your business most efficiently?

Simple … Stop using social media for networking and start using it for marketing. By marketing I DO NOT mean selling inside of social networks. I mean start using social networks to market and distribute your content.

After all it’s your content (text, audio, video) that will attract your prospects and lead them into your sales funnel right? The goal should be content distribution, syndication and propagation across the web… right?

After all there are only 3 sources of traffic online. Social networks, search engines and advertising… What are you going after with all that social schmoozing anyways?

Here’s the leverage point… Content syndication, distribution and propagation (spreading). Your job is to empower other people to do this work for you. Instead of schmoozing, how about empowering people to push your content all over the web instead?

This will handle all of your (non paid) marketing (SEO included) …. Focus on building a content syndication network. Gather a group of people who share the same goal, network with THOSE people and build a syndication group.

For example, start a Facebook group and call it something like “The Syndication Club” … Promote the club where every member does promotional work for every other member… In exchange they get promotional work done for them. After all, that’s what all the schmoozing is leading to anyways right? … Cut to the chase already.

There are many ways to do this same thing … You MUST build a group of people who share the same goals you have (marketing) and then come to an agreement that you will all spend 10% of your time bookmarking, sharing, re-tweeting, digging, voting and commenting on each others good content.

This will increase your search engine visibility, increase your search engine rankings, raise the visibility of your content in social channels and lead more people into your sales funnel. You empower others to do the tasks that make this happen for you automatically.

You all come to an agreement to spend 10% of your time doing unto others so they can do unto you. The reward? … Now you can spend 90% of your time buidling new content, enhancing your web presence, networking with prospects and building customers. Your marketing is handled… Leverage!

I will part in saying that this is not theory. I use it to promote my content. I will use it to promote this blog post. I will rank higher in the search engines and my exposure will grow a bit more as a result. This is my anti-social approach to social media. It works every time without fail.

Here are some examples…

I did not use my content syndication network on my previous blog post.

I used it on the one before that

Notice the HUGE difference in blog comments and re-tweets, incoming links, etc. Dig in and take a real look.

Empower a group to become your marketing partners in the anti-social approach. I did it, you can too… It works.

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