Many Internet business owners are going about their marketing duties so inefficiently that they are forced to become Internet marketers instead of business owners.

They spend their time “trying” to market their products and services rather than spending their time growing their business, enhancing their products or refining their services.

The reason is simple… There is so much information about how to market their business online that they don’t know what to ignore. They may end up trying various strategies, spending countless hours and an abundance of money just to find out that they wasted MOST of their time.

Little to no reward on time or money invested seems to be the propellant that keeps hungry business owners looking, paying, trying and spreading their effort way too thin.

Efficiency is the name of the Internet marketing game. In order to be efficient you have to find the pinnacle points of leverage that exist. If you try to lift a 10,000 lb boulder with your hands you will make little progress but if you use a long lever and make one motion you can set the boulder rolling down the hill… Results!

What is the point of leverage in Internet marketing?

Some would say it is SEO, others would say it is social media, still others swear by PPC, banner advertising or other forms of paid advertising. What else is there? … Not much!

So given that there are only a handful of ways to market a business on the Internet, which one is the most efficient and which one will produce the most leverage for time and/or money invested?

Our research shows that combining SEO and Social Media Marketing into a single initiative is single action that you can do that provides the most leverage for time, money and effort expended (and it’s trackable). In other words, combining these initiatives provide exponentially higher returns than focusing on individual elements alone.

We have whittled the process of Internet marketing down to 2 simple actions.

1. Publish new content that is educational, enlightening and entertaining to your target audience. (valuable)

2. Distribute that content through social channels (social media marketing).

Don’t confuse social media marketing with social media networking, they are two separate initiatives. Social Media Networking should always take place as a result of Social Media Marketing.

… In other words, don’t network (Twitter, Facebook, etc.) to locate prospects. You should use social networking tools to network WITH prospects NOT to “find” them.

… Instead use Social Media Marketing to allow prospects to find you first. Once they have found you then you network with them. Make sense?

Social Media Marketing is an element that confuses many people including the experts. Popular social media expert, Chris Brogan, has been speaking for years about social media and how business can get involved but even he seems to be missing the boat with regard to Social Media Marketing. He advises people to use all kinds of “social networking tactics” in order to gain prospects and customers.

… While this approach does work, it takes an incredible investment in either time or money, the results are not completely trackable and the reward, more often than not, is not worth the time or money invested. Networking to gain prospects is backwards. You network to turn prospects into customers and you use social media marketing (not networking) to gain prospects… Then you use networking to convert prospects to customers.

Social Media Marketing involves little to no social interaction whatsoever. Social Media Marketing is about the distribution and propagation of your content across social media channels. It is the art of increasing the exposure of the content you already have or the content you’ll publish tomorrow.

It is social because it is passed from person to person, network to network by people. Your job is to find the social media “marketing” leverage points, distribute your content there and let the social crowd take care of the rest… This is leverage, this is social media marketing.

… An interesting byproduct of this propagation of your content is a growing rate of social buzz surrounding your content, a growing rate of inbound links from others linking to your content and a growing rate of visibility. All of these items contribute to higher search engine rankings (SEO), automatically, without your intervention… How is that for leverage?

You effectively tackle social exposure and SEO in one move.

Where are the leverage points for social media marketing?

SocialMediaScience.com has the answer, the education, the tools and the software that focus on these leverage points. You can also find this information on your own. I have been hinting about it on this blog for quite some time.

I would imagine that the best investment you could make for your online business would be to discover these leverage points and begin using them to your advantage. It will take some time to build your content syndication network but it is time well spent because it retains value… Marketing value that is.

… Remember, the only ways you can market a business online is to buy traffic, search engine optimize or gain social media exposure. The ability to cover 2 out of the three methods in a single action is powerful leverage indeed.

This 40 page PDF report will set you down the right path of what I’m talking about here.

Until next time,

Charles Heflin

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