Comments on: Social Media Is A Tool, Not A Strategy

By: For Businesses: Social Media is NOT a Strategy! | de_blog

For Businesses: Social Media is NOT a Strategy! | de_blog — Wed, 02 Jun 2010 16:29:20 +0000

[...] media strategy”. I have also sent links to further help out by sending the article “Social Media is a tool, not a strategy“. My efforts have so far been [...]

By: Charles Heflin

Charles Heflin — Sat, 08 May 2010 04:31:06 +0000

@Jodi,

I have beat “listening” up to death and back again and so has Chris Brogan so the listening part goes without saying for sure. In this post I’m just trying to make a point that “social networking” is a tool that may or may not be used in business.

On the other hand, “social meida marketing” should be used by any business that publishes any kind of content on the web.

- Charles

By: Jodi Henderson

Jodi Henderson — Sat, 08 May 2010 04:07:49 +0000

This is a great high-level view of the things to think about when considering participation in the world of social media. But I didn’t see any mention of how important it is to listen. I’m actually helping my sister try and get her social media presence up and running, and, for the most part, I’ve advised her to start by listening. I feel like it’s a really important activity to help you get your bearings and figure out the etiquette. At the same time, I’m working to identify online spaces where she could have the biggest impact, as you mentioned.

Thanks for a great post!