Great post as usual.

Commented on Facebook first, and that ran me dry - a bit.

Key points I saw (in addition to the excellent dissection of traditional marketing above by others) were Chuck’s point that this Law of Reciprocity is as old as the hills (or older) aka Golden Rule, among others. Give and then get - Earl Nightingale dissects this in his “Strangest Secret”.

The other point is that the article references bring up Malcolm Gladwell’s “Tipping Point”. He reveals that Paul Revere was more successful on that ride than another rider who went out the same night in a different direction - because Paul Revere had a broader network and had developed a broad trust relationship through that network. People took him seriously.

“Tipping Point” is an incomplete theory, but probably has more to do with social networks than conventional marketing.

I have been using social Networking in my businesses
for close to 50 Years

My current clients of course are integrating the Internet Power,
but we always focus on the Principle of reciprocity and the Law of Attraction

40 years ago, I spent my Time in the community offering my Time and energy to build Positive environments.

My appointment book was always full of Unsolicited prospects who SOUGHT my service. We are still implementing these methods only with a Broader Global base,
thanks to this “computer thing”

Not a bad idea on the surface. If what you are doing is working, you want more of it, and compare every new idea to what you are doing… if so, more power to ya.

If you aren’t getting massive results from what you do, change what you are doing. There’s no law that says you have to use social media, but if you do.. I suggest you try a few things and decide what is right for you.

I spend hours in a day on social media, but NEVER suggest that other need to do this. You don’t have to be a social media expert to use tools like Twitter. You just have to want to make meaningful connections and leverage your time.

Thanks,

Lennie

I never thought of how the Law of Reciprocity plays a part in social media marketing. I just never even considered that angle of it.

I knew the goal of SM is to build an audience but the reciprocity twist makes total sense.

I like the way you figured the ROI…in fact a lot of people don’t think about whether or not they’re getting results with all the effort they’re putting into their social media campaigns.

A lot of people think it’s a waste of time. I would have to agree, UNLESS you know what you’re doing.

And measuring your effectiveness by how many subcribers/contacts your making lets you know immediately where you need to tweak your efforts.

A good book that talks about “reciprocity” is Robert Cialdini’s The Psychology of Persuasion.

Keep your articles coming Charles. This one definitely gave me a new paradigm for social marketing.

Thanks!

Corrisa

How the hell do some of these sites even function?

Can anyone else relate?

I get so excited about learning social marketing from Charles and others, but when I go to use the sites I can’t figure out how to use the power linking aspects, so I soon move on to something else, or what some of these sites are even about, and what they can actually do.

Take for example Twitter…

I just heard about Twitter so I’ve started using it more. But I have yet to really grasp what the hell it is and how to use it to “it’s” fullest capacity!

Forget about what I think I know. i can’t even figure out what I can do with it.

BTW: If you’re interested visit me on Twitter here…

http://twitter.com/meditation_guru

You can witness first hand how I’m stumbling all over myself.

So yes Charles, could you please include some basic info. or an FAQ of sorts for what some of these social sites can actually do, and brief tutorials on how to get the most out of them, and how to use them?

Live well,
Ilias Glenis
http://www.MyMonkBuddy.com