Engagement is a buzz word that’s gaining popularity as of late. I see it used a lot across various blogs and I use it myself. When you’re talking about any kind of social media marketing there has to be a focus on engagement in order for your strategy to gain traction.
The question is, [...]

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I’ve heard some reference the concept of “build it and they shall come” in regards to social media while speaking with newcomers, trying to set the stage for how someone should get involved.
I’d like to shove these lemmings an extra push off the cliff.
You can build to your heart’s content setting up forums, blogs, [...]

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Forrester Research is pulling out the proverbial crystal ball again predicting that overall spending within Social Media Marketing will hit an awe-inspiring 54 Billion USD by 2014. Not only is that number staggering, it’s also enlightening.
For annual spending to hit that level, that means businesses are falling into line with the concept of social media [...]

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Twitter has been having a big heaping plate of issues served up with a side of fail-whale as of late. Many people know it, especially those that utilize the service for networking and marketing purposes. The micro-blogging service is being completely transparent about the issues and the generalized cause of the problem.
Sean Garrett of Twitter [...]

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Social media marketing is always going to rely on listening over broadcasting and there’s a good reason for that. Broadcasting doesn’t work anymore, and it doesn’t have the same impact as other major media channels in today’s world.
Consider the nature of Television: It’s broadcasting. Typical media broadcasting an d marketing on television doesn’t [...]

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