At first, the recent advice to, “promote yourself, not your product,” when utilizing social media networks seems to go against common sense at first. It seems like you would want to tell everyone about your amazing product or revolutionary service. But, much like those loud salesmen you often find at kiosks in the mall, you [...]

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Understanding how to target your most important audience is the key to effective marketing. As many of you have already figured out, marketing messages are not one size fits all. One major rule of thumb is that marketing messages should be specifically tailored to meet the needs of each community you seek to reach. That’s [...]

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I have always been a long time advocate for process maps. I like to keep my day to day tasks organized so that when I wake up in the morning to start my work day, I know exactly where I left off and exactly what needs to be done.
One of the big problems with social [...]

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I spent the last 3 months digging down into the trenches of social networks, social networking and social marketing. In that time I have read every major e-book, resource, website, blog (you name it I read it) on the subject of social marketing. What I wanted to do is create a system that could be [...]

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If you fail to plan then you plan to fail…
Social Marketing has become a huge trend in online marketing even though it has been around since the dawn of the Internet It has recently been popularized by many recognized sources and has become an extremely viable way to draw traffic and sales to your website [...]

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