Who can classify themselves as an influencer and how do you position yourself as one today?

It’s a concept that has become ever popular as social media has grown and expanded around the world.  There was a time where to become an influencer it meant direct and constant involvement, building, managing and a lot of time [...]

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A new marketer or business owner that’s getting started with the whole shebang online may or may not (but is more likely to) run into a bit of a wall when getting started with a blog. It’s not the easiest thing to sit down and just churn out content as the world turns. Having to [...]

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There’s a lot of people that have jumped on the Twitter band wagon, I’m one of them. We use Twitter on a regular basis for content marketing, connection and promotion but so few of us utilize Facebook for the same.
Facebook seems to have a little mystique about it, especially with all the options – it [...]

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I’ve been involved in a number of launches in my time – and I’m not admitting that I’m aged in anyway – but I’ve seen a range of these launches from good to bad both in my own as well as clients I’ve worked with. Each has its own unique process and areas that should [...]

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It’s funny how… when you own a blog you start getting pitches simply because you have a blog that people read. After a while, you start to get a real sense for who the people are that are making the pitches. Some people just have that “Celebrity” squeal going, they want to connect with you [...]

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