There’s still a quiet little war being fought that erupts once in a while and spills out into mainstream. It exists between the old school marketers and the new guys that have come on the scene as advocates of change.
The confrontation always seems to boil down to who owns social media: The Marketing Team or [...]

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You lost track of the amount of hours you have dumped into your marketing campaign in the last 4 months.  You’ve invested money over and over hiring experts in marketing to guide you through the small steps of crafting a winning strategy.  You’re finally prepped to hit the launch button - you have lift off.. [...]

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Business owners breaking into the world of social media marketing and content marketing find a bit of a quandary when they’re trying to build out a strategy. Not only do they have to develop a number of goals but they have to settle on tactics, educate themselves, do research, define the buyer, understand [...]

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Think for a moment about what wisdom is.  About what it really represents.  The most simplistic definition, shortened, is that it’s a clear knowledge of what is true or right.
When you define what a pearl is, you have to take into account that there are very real pearls and very fake ones.  The finest quality [...]

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It’s amazing how advancements in technology can bring us back still in a full circle to remember out origins. Now, someone has taken the age old concept of bartering for goods and services and combined it with social media marketing.
The Tweet now has new value.
The concept, “Pay with a Tweet”, was cofounded [...]

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