I’ve been involved in a number of launches in my time – and I’m not admitting that I’m aged in anyway – but I’ve seen a range of these launches from good to bad both in my own as well as clients I’ve worked with. Each has its own unique process and areas that should [...]

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It’s funny how… when you own a blog you start getting pitches simply because you have a blog that people read. After a while, you start to get a real sense for who the people are that are making the pitches. Some people just have that “Celebrity” squeal going, they want to connect with you [...]

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Since social media is all about being social, the whole concept of social media marketing should encompass more than just the social media networks where people post their “nosale” marketing messages and random banter.
Social media marketing tends to be market dependent, which means every strategy is going to be unique to the individual business or [...]

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Regardless of the industry in which your personal brand originates, an increased awareness of social media is exceedingly important. Taking the time to build that brand within social media and take measures to foster its growth are equally important.
Here are some simple things you can do as a business owner or marketer to [...]

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I’m a mad scientist when it comes to playing with social media applications and trying new things with marketing. I’m not afraid to tinker and putz with new technology or even take some risks and see how certain marketing techniques work out.
Creating mashups of ideas and turning them into some lumbering social media monster is [...]

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