There’s a number of ways that you can approach a customer on your website and in your content marketing that directly affect the way people perceive your company, products and services.  Despite the fact that many companies have a number of ways to approach consumers, they typically fall into a pattern of selling.
When you write [...]

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Generally speaking, we know that the more links you attract the higher you’ll climb in the SERPs. One of the things that people are doing to push that climb and “Game” the system a little bit, from a good-guy hat perspective, is by utilizing link-bait.
The quality of the content in a variety of categories really [...]

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Let’s face it - writing sucks. No one likes to do sit down and do it all day save for the lovely copywriting geeks (and I say that as a term of endearment - many of us would be lost without good copywriters). With that said, I haven’t met too many people that can sit [...]

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There’s still a quiet little war being fought that erupts once in a while and spills out into mainstream. It exists between the old school marketers and the new guys that have come on the scene as advocates of change.
The confrontation always seems to boil down to who owns social media: The Marketing Team or [...]

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You lost track of the amount of hours you have dumped into your marketing campaign in the last 4 months.  You’ve invested money over and over hiring experts in marketing to guide you through the small steps of crafting a winning strategy.  You’re finally prepped to hit the launch button - you have lift off.. [...]

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