By now everyone should understand that high visibility in the search engines as well as higher rankings is dependent on incoming links to your website or blog. What’s changing right now is the fact that incoming links are not the only part of the equation.
There are two ways that search engines can judge the popularity [...]

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Here are 3 vitally important points to consider in regard to social media initiatives…
1. Is there any ROI in Social Media?
I am asked this In short, there is ROI in social media IF you understand the dynamics involved and leverage them to produce traffic, action and sales for your business.
There is also another measure of [...]

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When you engage in short term strategies you build nothing. You can’t count on it for retirement because it WILL go away. I like building things of value (to real people) that survive, compound and grow over time. I don’t like going back to the drawing board over and over again to re-create my income.
I [...]

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In my last post I brought a point to light … It’s not the size of your friends list that counts but the reach or pull you have with your communities that is meaningful from a business perspective. Zara Lockwood had shared a glimpse of a very interesting perspective in a comment on my last [...]

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What is the meaning of a “friend” in social media?

We know who our friends are in real life… Has the Internet changed the definition or terms of friendship?
We create friends in the offline world because we have things in common. You scratch my back, I scratch yours… We feed each others interests… It’s never discussed, [...]

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