Every once in a while we get wind of incidents that occur in social media, specifically Twitter, where someone practically swallows their feet immediately after posting. As if their fingers we were working faster than the processing center of their brain – either that or they simply had no real regard for the position of [...]

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Personal branding is hitting a bit of a brick wall as of late.  To say the least, personal branding is running into branding issues.  If you ask a  lot of people what comes to mind when you mention personal branding and you’re likely to get a lot of responses centered around the typically ridiculed “social [...]

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There’s a number of ways that you can approach a customer on your website and in your content marketing that directly affect the way people perceive your company, products and services.  Despite the fact that many companies have a number of ways to approach consumers, they typically fall into a pattern of selling.
When you write [...]

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Generally speaking, we know that the more links you attract the higher you’ll climb in the SERPs. One of the things that people are doing to push that climb and “Game” the system a little bit, from a good-guy hat perspective, is by utilizing link-bait.
The quality of the content in a variety of categories really [...]

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Let’s face it - writing sucks. No one likes to do sit down and do it all day save for the lovely copywriting geeks (and I say that as a term of endearment - many of us would be lost without good copywriters). With that said, I haven’t met too many people that can sit [...]

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