Facebook is finally realizing the importance of business within their social network as more businesses begin to use the service.  They’ve begun adding more data for analytics.

More and more businesses are coming to the realization that they’re missing out on a big piece of their target market if they aren’t establishing and maintaining a presence within the social media network.  Despite recent privacy issues and a chunk of the user base pushing back against Facebook for them, the social media network continues to grow in size.  Thanks to the new like button, Facebook is becoming more integrated into the lives of people throughout the web.  That creates new opportunities for businesses marketing through the social media network and Facebook recognizes that.  The network is now adding more tools for businesses to help with user engagement, tracking and understanding the data around the users visiting their pages.

Improved Analytics

The new Insight Dashboard shows analytics that will help you determine what your audience finds more interesting.  While the dashboard itself has been around for a while, it contains a lot more data and visualization tools that includes new demographics.  The dashboard includes data for fully-integrated sites as well as sites that use the social media network “social plugin’s”

Admins can now get their hands on demographic information and sharing metrics that pertain to a specific domain, so that admin can actually optimize the content and tailor it to each sharing campaign or a specific audience.

Site owners should of course associate their url/domain with a user ID or Facebook page that they are administering.  Do this by clicking on the “insights for your domain” button within the dashboard, then add the meta tag that’s generated within the head tags of the root page on the domain.  Keep in mind that if you use subdomains, then the root file of each subdomain needs to be claimed separately.

Looking Back

Up to this point, one of the biggest issues that business owners complain about was a serious lack of metrics.  Keep in mind that Facebook is a social media network first and an advertising medium second.  It was never meant to be what it is now.  It also won’t be what it is right now a year from now.  It’s constantly changing, and Facebook is clearly working to tackle issues with information and metrics.  Data is coming, it just takes time.  Facebook is obviously the top social network for reaching out to the largest number of people, so it’s certainly the place to be at - especially considering the latest user count is pushing 500 million.

The social media network is evolving and as it grows, businesses are sure to see new applications and developments that will help in marketing efforts.  In the mean time, businesses should stop pushing back against Facebook for new and better toys and learn to leverage what is currently available.  Get the most out of what you have before moving on lest you spread yourself too thin.

What’s your take on the new data offering in Facebook?  Do you use the Insights for optimizing marketing efforts?

Spread the knowledge ... Re-tweet this content.

Outsource Your Marketing in Minutes to Hundreds Worldwide...
Click Here >>>