Generally speaking, we know that the more links you attract the higher you’ll climb in the SERPs. One of the things that people are doing to push that climb and “Game” the system a little bit, from a good-guy hat perspective, is by utilizing link-bait.

The quality of the content in a variety of categories really draws the attention of people, and with the way the web has changed – making it easier than ever for people to share that content – you’re looking at a greater potential to become king of the rock.

When you get hundreds of unique bloggers and Twitter users sharing your content, you start creating and manipulating a massive backlink profile that you can put you on the top fast.

Of course we talk about link bait like it’s a specific thing, but it’s a bit of an umbrella term for the types of content that make people twitch. What kind of techniques can you use to push link bait efforts?

Lists

People love them, they’re easy to digest, and they often fall into one of two formats: educational or amusing. Either way, they’re perfect for link bait fodder.

Infographics

People enjoy devouring data quickly, and infographics make that wholly possible. When coupled with lists it’s like a double-whammerr.

Be controversial… or dumb

By making a little noise you can get some attention. Heads turn in your direction as word spreads. It’s not the best attention, but it worked for Howard Stern. You can likely make it work for you as well.

Be Contrary

This is different from being controversial or picking fights. This is just about going against the grain. They go one way you go another way. There are a lot of people who enjoy reading and listening to others who go against the grain, whether they agree with them or not.

Provide Tools

People love useful tools, especially when they’re free. It helps if they’re actually useful. Make a list of tools and you’re putting icing on the cake.

Fight With People

Not physically anyway. Nose around for someone you can take a shot at, leverage their content and start picking fights with other bloggers. Use their position to get into an argument with them. You’ll inevitably draw a crowd.

Setup a competition

Old hat, but very effective. Competition can create a massive amount of interest and a lot of links to your site. Whatever you can do to pit users online against one another to compete for the top spot will generate a lot of interest – as long as the prize isn’t lame.

Be Amusing

That’s easier said than done, as some people are terribly dry now matter how hard they work at it – sometimes when they work at it, it gets worse. Regardless, work some comedy into your content and make it fun.

Talk Smack About Apple

I don’t know why this works, but it always does.

Talk Smack About Microsoft

Probably the Apple fans loving you for this one.

Release a Whitepaper

Thought leadership has proven results, and when you release content that has a lot of depth and information within your niche it can catch and be widely circulated – often picking up comments and reviews from bloggers.

Do Something New

In the world of “me too”, this can be a lot harder for some. With the range of people on the net, and everyone striving to be heard (even the little emo-bears on YouTube) it’s more difficult than ever to do something unique.

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