When you engage in short term strategies you build nothing. You can’t count on it for retirement because it WILL go away. I like building things of value (to real people) that survive, compound and grow over time. I don’t like going back to the drawing board over and over again to re-create my income.

I count on my business to support my family and my employees so I am not here to BS you, or pump sunshine down your throat. I am here to be 100% real, open and honest with you.

After building business online for over 10 years, I slowly reached an understanding that I want to share with you…

Any business in which you are involved that does not “center” its focus on “people” (customers) is and always will be a SHORT-TERM strategy that will die. This will force you to seek another short-term position or go out of business. This is a vicious cycle, get out of it now… It’s wasting your ambition, your time and pulling you away from your family because you are always “busy”.

The wild west days of the Internet are numbered. With the explosion of social participation on the Web, these “non human” driven tactics are beginning to fail on a massive scale… MASSIVE!

It is time to re-evaluate your value proposition to the public… Do you have one? If you don’t you need to start seeking it now and then build on it or you will never quit your day job, or your online business will die and you will have to go back to a day job … I guarantee it with 100% certainty.

You see, Internet marketers that don’t understand the point of this post generally busy themselves with traffic tactics, link building, old school SEO tactics, spammy blog commenting, etc. Most of their effort is spent on self centered marketing tactics for the purpose of gaining revenue for themselves.

I hope you see the fundamental flaw in these tactics… They are self centered and not focus on the community (people) that would BUY their products or services. Their only interest is in their self, their bank account, their success. They forgot that the customer is a real person and never address any of their effort, day in, day out on the “people” that would ensure their success if they only changed their strategy.

Here is a brief list of Internet marketing tactics that DO NOT focus on people and require a CONSTANT reinvestment of time, money and optimistic energy.

  • Traffic exchange systems
  • Link building to increase search rankings
  • Mass email (spam) marketing (not to be confused with quality opt-in email lists)
  • Systems that use a loophole in other systems
  • Or any other black/grey hat strategy

Black hat strategies never focus on people. If you never focus on people, you’re in a short term business. Some may argue that empires have been built on black hat strategies. Show me one that did not have to re-invest man hours and revenue to keep what they have and I will eat my words.

People have money, you want money, provide value to people and they will share their money with you.

The problem in the Internet marketing industry is the fundamental misunderstanding of how business is built online. My advice is to unsubscribe from every mailing list you are on right now and stop “looking” for information in the Internet marketing sector. Instead, start looking for information about engaging the target audience (the people) in your market to build a long-term business.

Would you rather spend 5 years “sticking and moving”, chasing your tail, rebuilding and maintaining or 5 years compounding a community of loyal customers and followers that will buy from you for the rest of your life?

Do you want to work for limited results or do you want to build a retirement plan?

Which 5 years is a better investment of your mind share and time?

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