Comments on: How To Measure Your Social Media Marketing Engagement http://www.charlesheflin.com/how-to-measure-your-social-media-marketing-engagement The Social Media Frontier Sat, 04 Feb 2012 15:36:37 +0000 http://wordpress.org/?v=abc hourly 1 By: Charles Heflin http://www.charlesheflin.com/how-to-measure-your-social-media-marketing-engagement/comment-page-1#comment-24612 Charles Heflin Wed, 23 Jun 2010 18:58:54 +0000 http://www.charlesheflin.com/?p=285#comment-24612 @Teresa ... Thank you for the kind comments. I have heard nothing but good regarding Radian6. - Charles @Teresa … Thank you for the kind comments. I have heard nothing but good regarding Radian6.

- Charles

]]> By: Teresa Basich http://www.charlesheflin.com/how-to-measure-your-social-media-marketing-engagement/comment-page-1#comment-24611 Teresa Basich Wed, 23 Jun 2010 18:34:48 +0000 http://www.charlesheflin.com/?p=285#comment-24611 Hey Charles, What a useful post you've put together! I really like your breakdown of measurement -- it's so specific and gives readers actions to put to the test immediately. I'd add to this that, if you employ a monitoring platform of some sort (or even if you don't), incorporate a search for your content that includes permutations of your content titles. Often people will change titles and even remove attributions, but you don't want to miss those shares. Fantastic information here. And thank you for the Radian6 mention! Cheers, Teresa -- Teresa Basich Community Manager, Radian6 @TeresaBasich Hey Charles,

What a useful post you’ve put together! I really like your breakdown of measurement — it’s so specific and gives readers actions to put to the test immediately. I’d add to this that, if you employ a monitoring platform of some sort (or even if you don’t), incorporate a search for your content that includes permutations of your content titles. Often people will change titles and even remove attributions, but you don’t want to miss those shares.

Fantastic information here. And thank you for the Radian6 mention!

Cheers,
Teresa

–

Teresa Basich
Community Manager, Radian6
@TeresaBasich

]]> By: Charlotte Britton http://www.charlesheflin.com/how-to-measure-your-social-media-marketing-engagement/comment-page-1#comment-24604 Charlotte Britton Wed, 23 Jun 2010 12:06:19 +0000 http://www.charlesheflin.com/?p=285#comment-24604 This rings so true for me. It's not about the volume of visitors to your blog or the number of followers you have on twitter, it's about the degree of engagement you have on the blog, twitter etc. I can certainly see this is how Google will be going as well. Anyone can get over 1000+ followers on twitter, but are they engaging and interacting, is it this yet another form of spam? This rings so true for me. It’s not about the volume of visitors to your blog or the number of followers you have on twitter, it’s about the degree of engagement you have on the blog, twitter etc.

I can certainly see this is how Google will be going as well. Anyone can get over 1000+ followers on twitter, but are they engaging and interacting, is it this yet another form of spam?

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