Content marketing and thought-leadership are growing trends and a lot of companies want to get involved.  The problem is, many of them don’t know how.  In order to do it, you have to know it, and that’s where many of them of left standing scratching their heads.  Couple that with a lack of time for many writing projects and the outlook is bleak even before you begin.

This is where many companies decide to hire a freelance writer to help produce some or all of their marketing and SEO copywriting content.  These freelancers writers are used to produces articles and blogs, generate tips and thought-provoking content for content marketing and content syndication campaigns.  Does it break any code of ethics to bring on a freelance writer for your content marketing campaign only to put your name or the CEO’s name on the content?

Not at all.

To handle extensive content marketing campaigns, ghostwriters are commonly brought on.  That’s their forte, and they like it that way.  A job is a job, and they accept the practice.  Actually, many people do.  Ghostwriting has been an accepted practice for centuries.  Big name people drop a basic fleshed out book idea and they hire a freelance writer to refine it and finish it.  The freelancer writer doesn’t get their name on the big but they often get a fat payment for completion or nice royalty checks.  The same applies to content marketing for these chaps.

Ghostwriting on the web really isn’t much different.  Many companies hire a freelance writer and pass them content ideas for various projects and other materials related to the business.  It’s then the job of the writer to generate copy for the company’s content marketing campaign.

This can be a great way to generate a professional voice for your company that can get you away from talking only about yourself or your products.  A freelancer writer can often put any spin that’s needed on content and are typically well versed in understanding buyer profiles and how to write for solutions.  With the right approval process, you can work closely with the writer to ensure that the copy fits your company message and content marketing campaign and even with approval and revisions you’re still saving a mass of time in producing content.

The investment in a freelance writer will come back over time.  As a company develops a position as a thought leader and customers are effectively reached with the content, business will continue to increase thanks to the quality copy in your content marketing.

To ensure that your company message is reaching your targeted audience appropriately, consider these things when you look for a freelancer writer for your content marketing campaign

- Hire a freelance writer that can speak in your voice so people don’t doubt that the content came from you
- Make sure the writer understands the message of your company and can convey that appropriately within the content
- A writer needs to maintain confidentiality, never revealing to anyone their role as a ghostwriter for your company

With a skilled freelancer writer (ghostwriter), you can establish a strong content marketing campaign with very liuttle time invested on your part, and in the long run you’ll see a complete return on your investment and beyond.

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