pay with a tweet1It’s amazing how advancements in technology can bring us back still in a full circle to remember out origins. Now, someone has taken the age old concept of bartering for goods and services and combined it with social media marketing.

The Tweet now has new value.

The concept, “Pay with a Tweet”, was cofounded by two men, Leif Abraham and Christian Behrendt who believe “In general, all content creators and marketers want to create buzz for themselves, their brand, product or service. [Pay with a Tweet] is perfect to create a quick buzz around you, your service and your products.”

Launched earlier this month, the Pay with a Tweet system allows consumers to pay for items such a retail stock or downloadable goods (music, downloaded paper) by exchanging the item for a Twitter message. The whole concept uses the power of the word of mouth marketing in order to generate buzz for a specific item or business in order to promote the brand. It’s actually quite brilliant in a way, because they’re leveraging something that already exists by using something that people are already doing.

The co-founders foresee a platform where business owners can sell and market their products to consumers around the world that are willing to Tweet about the products. Retailers and site owners can have a button embedded within their site or cart system that gives the message to consumers on what to tweet with an embedded non-editable link. Their exact brand message then goes out over the Twitter network. Users can still add their own additional comments to the message being sent.

While it’s a new system, it seems to have a fair amount of potential. I’m sure there will be plenty of people murmuring about the effectiveness of bribing people for Tweets but as content marketers, what else are we doing if not bribing people with words and information?

Is there any difference between a beneficial piece of content and a free razor? What do you think?

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