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	<title>Comments on: Failure to Yield To Social Media Brings Downward Spiral</title>
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	<link>http://www.charlesheflin.com/failure-to-yield-to-social-media-brings-downward-spiral</link>
	<description>The Social Media Frontier</description>
	<pubDate>Thu, 17 May 2012 17:13:57 +0000</pubDate>
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		<title>By: Amy</title>
		<link>http://www.charlesheflin.com/failure-to-yield-to-social-media-brings-downward-spiral/comment-page-1#comment-37470</link>
		<dc:creator>Amy</dc:creator>
		<pubDate>Thu, 04 Nov 2010 02:31:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.charlesheflin.com/?p=388#comment-37470</guid>
		<description>That's excellent information- thank you and keep up the good work. I do find it refreshing to look at things from a healthy perspective such as this. Have a great day. </description>
		<content:encoded><![CDATA[<p>That&#8217;s excellent information- thank you and keep up the good work. I do find it refreshing to look at things from a healthy perspective such as this. Have a great day.</p>
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		<title>By: Timmy</title>
		<link>http://www.charlesheflin.com/failure-to-yield-to-social-media-brings-downward-spiral/comment-page-1#comment-36674</link>
		<dc:creator>Timmy</dc:creator>
		<pubDate>Wed, 27 Oct 2010 23:37:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.charlesheflin.com/?p=388#comment-36674</guid>
		<description>I have no concept if this is going to operate truly, perhaps? It makes sense, but I dunno, like I was saying. I just sort of take a look at it as what else is this going to be of use to other people in the grand scheme of issues. Can I use once more and again? If so great. Occasionally I could be extremely unsure so that is why I ask. If this appears practical I thought it was an fascinating read in the extremely least. I discovered it rather a distinctive and fascinating concept, again though, I am not really sure how others will respond to this. That's just me becoming a cynic/doubtful individual sometimes I guess. Sorry it's the way I was raised, but it isn't to say that this idea does not have merit. Okay well I'm done rambling, so I'll let you formulate your personal thoughts from here lol. Im' outty. 
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		<content:encoded><![CDATA[<p>I have no concept if this is going to operate truly, perhaps? It makes sense, but I dunno, like I was saying. I just sort of take a look at it as what else is this going to be of use to other people in the grand scheme of issues. Can I use once more and again? If so great. Occasionally I could be extremely unsure so that is why I ask. If this appears practical I thought it was an fascinating read in the extremely least. I discovered it rather a distinctive and fascinating concept, again though, I am not really sure how others will respond to this. That&#8217;s just me becoming a cynic/doubtful individual sometimes I guess. Sorry it&#8217;s the way I was raised, but it isn&#8217;t to say that this idea does not have merit. Okay well I&#8217;m done rambling, so I&#8217;ll let you formulate your personal thoughts from here lol. Im&#8217; outty.</p>
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		<title>By: Mike</title>
		<link>http://www.charlesheflin.com/failure-to-yield-to-social-media-brings-downward-spiral/comment-page-1#comment-36596</link>
		<dc:creator>Mike</dc:creator>
		<pubDate>Wed, 27 Oct 2010 01:27:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.charlesheflin.com/?p=388#comment-36596</guid>
		<description>Very interesting post I really enjoyed reading it and I actually just emailed a link to your site to younger my brother for him to read.He is kind of a freek about this topic. Thank you for sharing I have added your blog to my bookmarks and will be back :) By the way this is off subject but I also wanted to mention that really like your sites layouta lot of sites that you visit these days are all cluttered up with banner adds and you bet the impression that the owner of the blog either does not care about there blog and just uses it to make money with banners or that the owner is really new to web design and simply has does not know how to create a nice layout. Your blog layout is very user friendly you obviously spent a lot of time thinking about the colors and it show. Also the website navigation is also very straight forward and easy to use. Anyway like I already mentioned thanks for the great post and excellent site layout I bookmarked your site and will be back to see what other interesting thing you have to say. Cheers Mate!</description>
		<content:encoded><![CDATA[<p>Very interesting post I really enjoyed reading it and I actually just emailed a link to your site to younger my brother for him to read.He is kind of a freek about this topic. Thank you for sharing I have added your blog to my bookmarks and will be back <img src='http://www.charlesheflin.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> By the way this is off subject but I also wanted to mention that really like your sites layouta lot of sites that you visit these days are all cluttered up with banner adds and you bet the impression that the owner of the blog either does not care about there blog and just uses it to make money with banners or that the owner is really new to web design and simply has does not know how to create a nice layout. Your blog layout is very user friendly you obviously spent a lot of time thinking about the colors and it show. Also the website navigation is also very straight forward and easy to use. Anyway like I already mentioned thanks for the great post and excellent site layout I bookmarked your site and will be back to see what other interesting thing you have to say. Cheers Mate!</p>
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		<title>By: Charles Heflin</title>
		<link>http://www.charlesheflin.com/failure-to-yield-to-social-media-brings-downward-spiral/comment-page-1#comment-35430</link>
		<dc:creator>Charles Heflin</dc:creator>
		<pubDate>Fri, 15 Oct 2010 17:29:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.charlesheflin.com/?p=388#comment-35430</guid>
		<description>Hi Kevin,

Sorry for the late reply, we've been busy as you well know.  To give a short but direct response, I wouldn't necessarily say that ROI is dirty when it comes to social media but it doesn't apply.  Social media is nothing more than a tool.  It's a conduit for communication.  You could no more easily measure the ROI of your cell phone let alone a massive platform like social media.  Instead, the return on investment should weigh in the actions and specific strategies or campaigns that take place within social media itself.

In regards to holding back on any form of marketing because of tight budgets, as Henry Ford once said: "A man who stops advertising to save money is like a man who stops a clock to save time."</description>
		<content:encoded><![CDATA[<p>Hi Kevin,</p>
<p>Sorry for the late reply, we&#8217;ve been busy as you well know.  To give a short but direct response, I wouldn&#8217;t necessarily say that ROI is dirty when it comes to social media but it doesn&#8217;t apply.  Social media is nothing more than a tool.  It&#8217;s a conduit for communication.  You could no more easily measure the ROI of your cell phone let alone a massive platform like social media.  Instead, the return on investment should weigh in the actions and specific strategies or campaigns that take place within social media itself.</p>
<p>In regards to holding back on any form of marketing because of tight budgets, as Henry Ford once said: &#8220;A man who stops advertising to save money is like a man who stops a clock to save time.&#8221;</p>
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		<title>By: Larry Peter</title>
		<link>http://www.charlesheflin.com/failure-to-yield-to-social-media-brings-downward-spiral/comment-page-1#comment-34936</link>
		<dc:creator>Larry Peter</dc:creator>
		<pubDate>Tue, 05 Oct 2010 21:21:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.charlesheflin.com/?p=388#comment-34936</guid>
		<description></description>
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		<title>By: Graham Ginsberg</title>
		<link>http://www.charlesheflin.com/failure-to-yield-to-social-media-brings-downward-spiral/comment-page-1#comment-34149</link>
		<dc:creator>Graham Ginsberg</dc:creator>
		<pubDate>Sat, 25 Sep 2010 20:21:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.charlesheflin.com/?p=388#comment-34149</guid>
		<description>You have a few helpful ideas! Perhaps I should think of trying to do this myself. Respectfully
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		<content:encoded><![CDATA[<p>You have a few helpful ideas! Perhaps I should think of trying to do this myself. Respectfully</p>
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		<title>By: Michael Scroggins</title>
		<link>http://www.charlesheflin.com/failure-to-yield-to-social-media-brings-downward-spiral/comment-page-1#comment-33608</link>
		<dc:creator>Michael Scroggins</dc:creator>
		<pubDate>Mon, 20 Sep 2010 18:20:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.charlesheflin.com/?p=388#comment-33608</guid>
		<description>I'm sure there are many other great tools out there, but I think it's great that you focused on these two tools for now. I was stuck in a blogging rut a few months back and to get inspired again I also listened to a few tutorials and read some great ebooks. Thanks for sharing these Elmar!</description>
		<content:encoded><![CDATA[<p>I&#8217;m sure there are many other great tools out there, but I think it&#8217;s great that you focused on these two tools for now. I was stuck in a blogging rut a few months back and to get inspired again I also listened to a few tutorials and read some great ebooks. Thanks for sharing these Elmar!</p>
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		<title>By: Matt Murpho</title>
		<link>http://www.charlesheflin.com/failure-to-yield-to-social-media-brings-downward-spiral/comment-page-1#comment-33601</link>
		<dc:creator>Matt Murpho</dc:creator>
		<pubDate>Mon, 20 Sep 2010 17:28:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.charlesheflin.com/?p=388#comment-33601</guid>
		<description>Am always skeptical of these free thingys, but have to say tks - learned a lot - may get back to u.</description>
		<content:encoded><![CDATA[<p>Am always skeptical of these free thingys, but have to say tks - learned a lot - may get back to u.</p>
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		<title>By: James Dableur</title>
		<link>http://www.charlesheflin.com/failure-to-yield-to-social-media-brings-downward-spiral/comment-page-1#comment-33595</link>
		<dc:creator>James Dableur</dc:creator>
		<pubDate>Mon, 20 Sep 2010 16:13:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.charlesheflin.com/?p=388#comment-33595</guid>
		<description>thanks for the wake up call....  It puts everything directly into perspective for me as a newcomer in this industry.</description>
		<content:encoded><![CDATA[<p>thanks for the wake up call&#8230;.  It puts everything directly into perspective for me as a newcomer in this industry.</p>
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		<title>By: Kevin Phoenix</title>
		<link>http://www.charlesheflin.com/failure-to-yield-to-social-media-brings-downward-spiral/comment-page-1#comment-33460</link>
		<dc:creator>Kevin Phoenix</dc:creator>
		<pubDate>Sun, 19 Sep 2010 07:31:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.charlesheflin.com/?p=388#comment-33460</guid>
		<description>Charles, bonjour...
Well, it's an interesting view point.   But in this day of tight budgets, how on earth are you going to measure the return on investment? (or is ROI a dirty word in the field of Social Media?)</description>
		<content:encoded><![CDATA[<p>Charles, bonjour&#8230;<br />
Well, it&#8217;s an interesting view point.   But in this day of tight budgets, how on earth are you going to measure the return on investment? (or is ROI a dirty word in the field of Social Media?)</p>
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