Business owners breaking into the world of social media marketing and content marketing find a bit of a quandary when they’re trying to build out a strategy. Not only do they have to develop a number of goals but they have to settle on tactics, educate themselves, do research, define the buyer, understand the competition and determine the type of content to develop.

Then there’s that pressing question – how often do they develop the content?

With just a bit of research into content marketing through social media an individual or organization can come to understand the importance of the press release, articles, blogs, etc but you don’t often see information on how often you should send that content out.

A lot of business owners and marketers start worrying about how much is too much – and for that matter how much is too little. When you start thinking about content marketing for SEO purposes, you want to filter out enough content in your campaign to have a significant impact on your rank in the SERPs. You also want to hit that mark without coming off as spammy in any way.

Unfortunately, there really is no “one size fits all” answer to how much you should send out content.

Press releases used to be saved until the company had a pile of useful info and they 1 or several releases would be sent at a time. Now, businesses submit press releases for anything they perceive to be relevant to their target market. Does that means it’s always relevant? Probably not, but since most businesses typically have some kind of information or news to share relevant to their consumers at least 2-4 times a month, you can safely bet that putting out less than 5 press releases per month will gain you some organic listings without the fear of spam – as long as you’re not stuffing keywords into your press releases.

Articles – the red light district of link building. If you’ve got cheap content with no real value I’m going to tell you to stop submitting it and don’t use it at all. Most PLR does nothing but waste space and someone landing in your sales funnel that’s forced to read trash content with no clear, defining message and zero value won’t stay in that sales funnel for long. However, if you can produce quality content for your marketing campaign then pushing 1 or 2 articles a day would be beneficial.

If you do at least 1 article per day, you can gain a lot of ground in the SERPs over the course of your campaign. Is it necessary to do more? Not really, unless you want to run an aggressive campaign. Just be aware that an accumulation of links that occurs too quickly could create issues with the search engine algorithm, even if they’re organic.

Let’s not forget the almighty power of the blog. I’m sure many of us know people who only blog once a week, or even once every other week. Some blog several times a week like I do, and others blog every single day. It’s really a matter of personal preference. The more you post, the more aggressive your content marketing will be and the faster you’ll develop a presence within the web – contributing overall to your link profile and rank within the SERPs among other things.

Regardless of how much you choose to do something, always remember to create a refined strategy with your choices. If you decide to post to your blog 3 times a week then stick to the same days and do it consistently. That same advice goes for articles and press releases. Create a consistent routine.

When you generate a schedule for yourself, it’s harder to walk away from it or set it to the wayside in order to get other things. If you keep putting off your content marketing, the next thing you know two weeks have gone by and you’ve done nothing.

Toy with your schedule enough and you’ll find a strategy that not only works for you but one that produces results as well.

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