I’m a mad scientist when it comes to playing with social media applications and trying new things with marketing. I’m not afraid to tinker and putz with new technology or even take some risks and see how certain marketing techniques work out.
Creating mashups of ideas and turning them into some lumbering social media monster is [...]

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Engagement is a buzz word that’s gaining popularity as of late. I see it used a lot across various blogs and I use it myself. When you’re talking about any kind of social media marketing there has to be a focus on engagement in order for your strategy to gain traction.
The question is, [...]

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I’ve heard some reference the concept of “build it and they shall come” in regards to social media while speaking with newcomers, trying to set the stage for how someone should get involved.
I’d like to shove these lemmings an extra push off the cliff.
You can build to your heart’s content setting up forums, blogs, [...]

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Social media marketing is always going to rely on listening over broadcasting and there’s a good reason for that. Broadcasting doesn’t work anymore, and it doesn’t have the same impact as other major media channels in today’s world.
Consider the nature of Television: It’s broadcasting. Typical media broadcasting an d marketing on television doesn’t [...]

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I like to be blunt, and honesty is not something that should ever be bargained away. With that said, it’s my experience that most of the agencies (both new and old) involved in social media are posers. The monotony of people crowing about social media, and yacking at clients about the beauty behind it [...]

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