I’ve heard some reference the concept of “build it and they shall come” in regards to social media while speaking with newcomers, trying to set the stage for how someone should get involved.
I’d like to shove these lemmings an extra push off the cliff.
You can build to your heart’s content setting up forums, blogs, [...]

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Social media marketing is always going to rely on listening over broadcasting and there’s a good reason for that. Broadcasting doesn’t work anymore, and it doesn’t have the same impact as other major media channels in today’s world.
Consider the nature of Television: It’s broadcasting. Typical media broadcasting an d marketing on television doesn’t [...]

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I like to be blunt, and honesty is not something that should ever be bargained away. With that said, it’s my experience that most of the agencies (both new and old) involved in social media are posers. The monotony of people crowing about social media, and yacking at clients about the beauty behind it [...]

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It’s true. I got the whole thing on tape, though I don’t know if it would carry the same price tag as a Paris Hilton video. It’s amazing how much is shared between them and while I’m certainly no supporter of philandering… I think you should encourage your blog to get a little crazy with [...]

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Ever had a content marketing strategy that you were certain would take off just completely bomb out on you?
If you do this long enough, it’s bound to happen. The cause of it is fairly difficult to pinpoint. Perhaps the content itself was flawed, the initial idea just didn’t hold water, maybe it wasn’t [...]

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