We’re moving into an age of online marketing that’s got the advertising world and business owners turned on their heads. The concept of social media is completely foreign to so many business owners and marketers that only have one response to direct engagement with consumers:
“Derp?”
Companies that do get involved with social media are not only [...]

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A debate still rages out on the light-speed highway of the internet: should social media be handled in-house or outsourced to agencies? To this point there is no concrete, black-and-white answer, but there is plenty of information on both sides that can help you understand the difference and make an educated decision for yourself and [...]

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After watching the social media marketing field for as long as I have, it is frustrating to see that many car dealerships are having the exact same problems they had with the internet 10-15 years ago today with social media. Social media has become one of the fastest ways to spread word of mouth advertising, [...]

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I recently produced a post regarding Twitter being in its death throws and received a query from one of my readers on it:
Thanks for your thoughts on Twitter. I am interested in where you think those who have found Twitter useful in the past might migrate to. Forums and blogs are invaluable sources of interacting [...]

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There’s still a quiet little war being fought that erupts once in a while and spills out into mainstream. It exists between the old school marketers and the new guys that have come on the scene as advocates of change.
The confrontation always seems to boil down to who owns social media: The Marketing Team or [...]

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