I know I post a lot about the need for businesses to get involved in social media.  Hell, it’s half (actually more like all) of my business to get companies involved in social media.  That’s why I put Social Media Science together with Tom to create SYNND.  Just because I want businesses to get involved [...]

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Regardless of the industry in which your personal brand originates, an increased awareness of social media is exceedingly important. Taking the time to build that brand within social media and take measures to foster its growth are equally important.
Here are some simple things you can do as a business owner or marketer to [...]

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Forrester Research is pulling out the proverbial crystal ball again predicting that overall spending within Social Media Marketing will hit an awe-inspiring 54 Billion USD by 2014. Not only is that number staggering, it’s also enlightening.
For annual spending to hit that level, that means businesses are falling into line with the concept of social media [...]

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Facebook is finally realizing the importance of business within their social network as more businesses begin to use the service.  They’ve begun adding more data for analytics.
More and more businesses are coming to the realization that they’re missing out on a big piece of their target market if they aren’t establishing and maintaining a presence [...]

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Here’s a horse that’s been beaten to death, resurrected, beaten a few more times, been ridden into a minefield causing a massive explosion of limbs… reconstructed and beaten again:  “Content drives social media”.
If you don’t believe me, check out this case study on how a single piece of content regarding the Nestle fiasco on Facebook [...]

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