I have always been a long time advocate for process maps. I like to keep my day to day tasks organized so that when I wake up in the morning to start my work day, I know exactly where I left off and exactly what needs to be done.

One of the big problems with social marketing is organization and structure. How can you be sure that you are not wasting time? With the mass confusion going on trying to figure out a “graspable” (is that a word?) system for working the social networks it is no wonder that most people simply give up the effort all together.

You can and will get traffic to your website or blog using social networks. The only problem you need to tackle is to make sense of all the madness to produce a single clear blueprint that you (or an employee) can follow from start to finish.

That is the goal of The Social Marketing Blueprint Formula…

The formula allows you to systematize and categorize thousands of social networks so that you can focus on the ones that matter to you and what you are attempting to accomplish for your business. The clearer you are at the beginning on what you want from the social networks, the easier your job will be.

The Social Marketing Blueprint Formula (if worked) will produce an asset for your business. The asset is a process map, a blueprint that you or an employee can follow in order to effectively syndicate your website content and/or blog posts across hundreds or even thousands of channels (social networks) where your target audience is active.

I will be syndicating this blog post using a blueprint that we developed using The Social Marketing Blueprint Formula. Following is a video that I produced which will show you a sample of the actual blueprint that we are now using.

As you can see from the video, we have an exact, step-by-step process map for syndicating our content to reach out to the social networks in an exact and planned way. The end result is traffic and sign-ups for the free report.Be sure to grab your free copy of The Social Marketing Blueprint Formula and get up to speed on this breakthrough now.

This blog is being used as a case study in social marketing. We will drive traffic to this blog for the purpose of gaining sign-ups to the free report. That’s the goal… I’ll keep you posted.

- Charles Heflin

I spent the last 3 months digging down into the trenches of social networks, social networking and social marketing. In that time I have read every major e-book, resource, website, blog (you name it I read it) on the subject of social marketing. What I wanted to do is create a system that could be used again and again, not only now, but 1, 2 or 10 years from now.

As you may know, I have been doing social marketing for many years now. Only recently, however, have I discovered a system that allows you to create a step-by-step process map for gaining traffic and search engine rankings on a steady consistent, day-by-day basis. This formula takes the mystery and confusion out of the mix and gives you a clear vision of the raw and largely untapped power that is sitting right here in front of you.

Based on the feedback I have bee receiving it looks like I have accomplished my goal. In order to prove to you that this formula works I am going to begin running some case studies. One such case study will be the marketing of this blog.

Admittedly, I have ignored this blog for about 30 days and traffic has fallen as a result but no worries, I will use the formula to jack the traffic back up. I have my hand on the traffic volume control. This blog was ignored because I was writing the formula. Now that it is released, I can get back to putting it to work here.

Here is a snapshot of traffic for CharlesHefin.com from this month:

As you can see, for the past month I have been averaging about 27 visits per day from various sources to this blog. This is nothing to write home about. This is good because I hope to show you the dramatic difference that social marketing has on traffic.

The Social Marketing Blueprint Formula is the guide that I will use to accomplish the task. Go ahead and download, read and implement the formula for yourself.

Read The Social Marketing Blueprint Formula (it’s free)

I have already been called a nut case for giving this away. Insiders from the $1500 SMARTs community inside Stompernet.com have told me that the information I have released for free in this report RIVALS the information that Stomper members have paid $1500 for.

Here is an unsolicited review that was posted at The Warrior Forum:

“Charles Heflin proposes to teach you how to create your own personalized blueprint for creating traffic and sales to your website using social bookmarking sites. His goal is to give you a system that allows you to get full advantadge of the social networking sites with the least amount of effort based on a plan developed just for your purposes.

The above goal, at first glance for me, seemed like a really tall order. :o) He claims rather than give you a canned mapped blueprint to use, you need to know how to create that blueprint for yourself so you can keep up with the changes as they happen online.

Can you imagine having your own step by step process map to know exacly what needs to be done each day to use social networking sites to your benefit and bottom line?

You wouldn’t have to worry about what you should be doing, you would have a step by step process to follow each day, or outsource/delegate to an employee to accomplish for you.

Here is a quote by Dr. Mani he uses, that I especially thought explained his purpose for this ebook.

“Think of it like a stack of dominos. When you set them up right, a gentle nudge can lead to a sequential effect that will create massive results for your business.”

When I first started reading his book, I felt like I was listening to another “Charlie” the one from the popular TV show, Numb3rs, the show where he uses math to help solve crimes.

Charles lists all these factors and equations, yet he does a very good job explaining what each one means. But, myself being a very right brained person, I knew it was probably going to take me more than one reading to understand what he was trying to teach me.

That was up until he started explaining how to figure out the value of H. I began to understand the process at this point. I was also reassured that he actually states in his book, that it will probably take you more than one read through, and actually implementing your road map, to see the real success in action.

I was reassured to find out there were places I could go to ask questions and get help if I were to get lost in the process of creating my blueprint.

Charles states that this report may shake up the industry of SEO. I totally agree. I can’t believe he is giving it away for free.

The only improvement I could suggest is that he instill a little sidebar, on each page, covering the equation definitions(that have come before) for those of us whose memories aren’t as sharp as they used to be. Or maybe use bookmarks to a glossary on those terms, to save us scrolling back and forth.

If you have been lost as to how to add social bookmarketing sites into your marketing plan, this is a definite read you don’t want to skip.

I will be rereading and applying his advice, and probably be asking for some help to make sure I am understanding all the various components in my blueprint.

- Laurie Meade - WriteAReviewSoftware.com“

The testimonials and feedback are beginning to pour in. Here are a few others…

“Hi Charles,

I got the report and read it right away. Wonderful and very practical.

It helped clear up my ‘cloud of confusion’ about leveraging social networks, and helped me create
(Finally!) that step-by-step One Page Action Plan that is truly unique to my business.

You promised, and boy did you deliver!

Thank you so much,

- Gwyneth”

And here’s another:

“It should be EXTREMELY valuable for anyone who is serious about using social media/network marketing in their online business or work, understands that it is NOT a ‘one size fits all’ medium, and wants to maximize results from participation on the hottest trend in online marketing today.

Your report serves to break down what is a pretty complex subject into an equation anyone can apply to achieve the results they expect/want.

- Dr. Mani”

There’s a few testimonials for you but I really don’t need them because the report is free. I guess my biggest issue is YOU taking the time to read it. Many people tend to devalue a thing because it is free. I suppose I am trying to convince you that, in this case, free does not mean worthless.

You will need to go to a quiet place where you will not be disturbed to read this report. Most people have to read it 2 or 3 times. Not because they don’t understand it, because they are actually implementing it. Read it through all the way one time and then go back and read it again… as you implement it.

Targeted “traffic on demand” has never been this easy.

Download - The Social Marketing Blueprint Formula PDF

I will be following up this post with results from my case study. Be sure to subscribe to my RSS feed to be automatically updated. (see my subscribe options at the top right of this page).

Until next time,

Charles Heflin

If you fail to plan then you plan to fail…

Social Marketing has become a huge trend in online marketing even though it has been around since the dawn of the Internet It has recently been popularized by many recognized sources and has become an extremely viable way to draw traffic and sales to your website or blog faster than any other form of Internet marketing.

A popular A List blogger and respected social marketer DoshDosh says:

“Social media marketing is the process of promoting your site or business through social media channels and it is a powerful strategy that will get you links, attention and massive amounts of traffic.

There is no other low-cost promotional method out there that will easily give you large numbers of visitors, some of whom may come back to your website again and again.”

There is a major problem though… there are so many social networks that it quickly becomes very confusing to determine a starting point, much less a complete strategy. To make matters worse the prospect of wasting time in the wrong networks paralyzes most marketers from taking the first step. The biggest fear that we (as marketers) share is the fear of wasting time and not seeing results from our efforts.

My upcoming report will address this problem and then provide you with an easy solution to remove the fear by giving you a guided step-by-step solution so that you can begin drawing targeted traffic to your website or blog within 24 hours.

There are thousands upon thousands of social networks out there and determining where to start is a big problem. Many people that attempt a social marketing campaign end up confused and bewildered because they can’t figure out how to tie their social network activity into a successful marketing campaign that yields new traffic, action and sales.

This is no small issue and the sheer overwhelming nature of all of these social networks is enough to send anyone into a state of paralysis. To make matters worse, it is extremely complicated to organize all the social networks into one “clear” pattern so you can create an action strategy for your business.

For most people, social media marketing (SMM) is like muddy water, they can’t see through the water to find a clear and discernible path. To make matters worse, it can take days, weeks or months to examine all the social networks to determine which ones are right for your business and which ones carry groups of people that are passionate about the subject matter that your business provides a solution for.

It is hard to justify the time spent dabbling in social media marketing and the reward as being a viable solution for traffic and sales. If you can swim your way through the murky waters then SMM is an extremely effective way to drive tons of laser targeted traffic to your website or blog very quickly.

If you have a clear road map then the pain will disappear and you will be able to filter the muddy water until it becomes drinkable. The purpose my upcoming report is to clear the muddy water for you by providing a filter.

One of my biggest worries is that my filter will be abused by spammers. I did not create this filter for spammers. Spammers don’t understand that social marketing is driven by the collaboration of real people. They just look at it as a way to “drop links” or build backlinks to their website(s). What they don’t understand is by utilizing social media properly they could yield better results faster than any measure of spam could ever dream.

I have created a formula that shows you how to build a step-by-step social media marketing blueprint that will clear up the fear, doubt and confusion when it comes to creating a vehicle through which you can start, maintain and profit from social media marketing.

This formula works by systematically categorizing all of the known social media websites into easy categories. Then it categorizes all Internet business types into easy categories. By answering 4 specific questions (that the formula poses) you can use my social media database to quickly create a step-by-step blueprint by following one simple worksheet.

I created this formula for myself to eliminate my own pains and confusions. It is my personal way to filter the muddy water and make it drinkable.

Download the formula now at no cost: The Social Marketing Blueprint Formula

- Charles Heflin

I must admit, I can write some pretty good stuff but one area of weakness that I have is writing headlines. I am always trying to improve on this skill.

I don’t care how good your stuff is, you have about 2 seconds to capture a reader’s attention before they move on. The only tool you have to grab a reader is a good headline.

The subject of my research today is finding good sources of inspiration to create “click drawing” headlines. I am doing this because it is highly relevant to creating any good Social Marketing campaign. The power of a good headline will cause your social marketing efforts to weigh exponentially more for the same effort. In other words, you will gain more traffic by simply spending more time squeezing your brain to make a killer headline that draws clicks.

The first idea that comes to mind is Digg. Go there and look at the most popular stories and you’ll find that just about all of them have some kind of attention grabbing headline.

All of us work hard to create killer content and it would be a shame for your content to go unnoticed because of a crappy headline.

Here are a few resources that I have found to help squeeze some headline juice out of your skull (in no particular order):

1. Digg.com - look at headlines from the most dugg stories

2. Evening Standard Headline Maker - Generated random headlines that make no
sense but can be used to contemplate a good headline.

3. Random Headline Generator - Hit the refresh button and a new headline
appears. Modify the headlines for your own purposes.

4. Digg Headline Generator - Displays Digg headlines, swipe the ones you like.

I am sure there are many more resources out there but just like you my time is limited and I have to move on. One of the best pieces of advice I came across (can’t remember where I saw it) was this…

Create your headline first and then wrap your story around it. Remember, the only purpose of your headline is to draw clicks and get your reader into your story.

Please share any good tools or Internet resources for jogging the brain to squeeze out killer headlines…