There’s a number of ways that you can approach a customer on your website and in your content marketing that directly affect the way people perceive your company, products and services.  Despite the fact that many companies have a number of ways to approach consumers, they typically fall into a pattern of selling.
When you write [...]

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I like to be blunt, and honesty is not something that should ever be bargained away. With that said, it’s my experience that most of the agencies (both new and old) involved in social media are posers. The monotony of people crowing about social media, and yacking at clients about the beauty behind it [...]

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If you asked me 6 months ago if Facebook was a good channel for B2B marketers I would have told you “Go to LinkedIn. That’s where business networking takes place.”
Now it’s less about “one or the other”.
B2B marketers used to embrace professional channels like LinkedIn, Blogs and other professional discussion forums to find their prospects. [...]

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By now everyone should understand that high visibility in the search engines as well as higher rankings is dependent on incoming links to your website or blog. What’s changing right now is the fact that incoming links are not the only part of the equation.
There are two ways that search engines can judge the popularity [...]

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Here are 3 vitally important points to consider in regard to social media initiatives…
1. Is there any ROI in Social Media?
I am asked this In short, there is ROI in social media IF you understand the dynamics involved and leverage them to produce traffic, action and sales for your business.
There is also another measure of [...]

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