Business owners breaking into the world of social media marketing and content marketing find a bit of a quandary when they’re trying to build out a strategy. Not only do they have to develop a number of goals but they have to settle on tactics, educate themselves, do research, define the buyer, understand [...]

• View 1 Comment...

Who can classify themselves as an influencer and how do you position yourself as one today?

It’s a concept that has become ever popular as social media has grown and expanded around the world.  There was a time where to become an influencer it meant direct and constant involvement, building, managing and a lot of time [...]

• Be the first to comment...

A new marketer or business owner that’s getting started with the whole shebang online may or may not (but is more likely to) run into a bit of a wall when getting started with a blog. It’s not the easiest thing to sit down and just churn out content as the world turns. Having to [...]

• View 3 Comments...

I’ve been involved in a number of launches in my time – and I’m not admitting that I’m aged in anyway – but I’ve seen a range of these launches from good to bad both in my own as well as clients I’ve worked with. Each has its own unique process and areas that should [...]

• Be the first to comment...

It’s funny how… when you own a blog you start getting pitches simply because you have a blog that people read. After a while, you start to get a real sense for who the people are that are making the pitches. Some people just have that “Celebrity” squeal going, they want to connect with you [...]

• Be the first to comment...