You lost track of the amount of hours you have dumped into your marketing campaign in the last 4 months.  You’ve invested money over and over hiring experts in marketing to guide you through the small steps of crafting a winning strategy.  You’re finally prepped to hit the launch button - you have lift off.. [...]

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Business owners breaking into the world of social media marketing and content marketing find a bit of a quandary when they’re trying to build out a strategy. Not only do they have to develop a number of goals but they have to settle on tactics, educate themselves, do research, define the buyer, understand [...]

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Who can classify themselves as an influencer and how do you position yourself as one today?

It’s a concept that has become ever popular as social media has grown and expanded around the world.  There was a time where to become an influencer it meant direct and constant involvement, building, managing and a lot of time [...]

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A new marketer or business owner that’s getting started with the whole shebang online may or may not (but is more likely to) run into a bit of a wall when getting started with a blog. It’s not the easiest thing to sit down and just churn out content as the world turns. Having to [...]

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I’ve been involved in a number of launches in my time – and I’m not admitting that I’m aged in anyway – but I’ve seen a range of these launches from good to bad both in my own as well as clients I’ve worked with. Each has its own unique process and areas that should [...]

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