At first, the recent advice to, “promote yourself, not your product,” when utilizing social media networks seems to go against common sense at first. It seems like you would want to tell everyone about your amazing product or revolutionary service. But, much like those loud salesmen you often find at kiosks in the mall, you too can scare off potential customers by sounding too pushy.

Social media networking sites are not your typical websites. They are more like a busy coffee shop or lounge where friends and acquaintances talk about common interests. No one wants a salesman to interrupt a pleasant conversation. Just like you wouldn’t try to sell your product at a dinner party, you shouldn’t try to sell it on a social media networking site - at least not overtly.

Sure you can talk about your company or organization, but don’t make it the focus of your conversations. Instead, engage others on the network in discussions about their interests. That way you’ll learn more about your potential customers’ interests. Plus, you can make great contacts that can later refer new business to you.

The key to truly engaging in productive conversations with others on social media networks is honesty. Be honest about who you are and who you represent. Make sure the other members of the social media network know that you are there because you have a genuine interest in the group and the topics they discuss. If you sense any measure of distrust, it may help to further explain that you are there to learn and because you yourself find the network personally interesting.

As you begin to make contacts and acquaintances look out for ways you can appeal to them. But, as I said before, be honest. Treat your online relationships as you would your personal face-to-face relationships. As trust builds, those who are interested in your products will come to you, honestly interested.

So, before you engage in “promoting yourself, not your product,” you should consider these tips:

•    Never be too pushy or vocal about your products or services
•    Engage other members in genuine conversations
•    Take note of common concerns and patterns that appear
•    Figure out the things network users find appealing
•    Use insight gained from participation in social media networks to improve your targeted marketing messages
•    Treat online relationships as you would face-to-face relationships
•    Provide a unique product or service to generate buzz, but only for those who express interest
•    Remain aware of the rules for joining social media networks

Just remember, word travels fast on the Internet. Good manners will get you far and help you build a positive reputation. And, a positive reputation is always helpful in boosting sales.