Blog Suicide

I have been a very bad blogger… Why?

I haven’t blogged a thing since December 3rd, 2008. Some may say I am committing blog suicide, no frequent updates, I don’t blog 2 or 3 times a week. I really just haven’t wanted to… I’ve been very busy.

When I released The Syndication Revelation it started a tidal wave of activity for me and my company. I used content syndication (through social channels) to spread the word about it and I have been buried ever since. Now that I have a little breathing room (thanks to outsourcing) I can pick my blog back up.

During my down time, it surprised me to learn that most people don’t know what content syndication is much less how it can benefit their business.

You see, behind all of the hype, echo chambers and gurus talking “around” the issue of social media, we have been using the practical core element of social media known as content syndication. I don’t care what business you’re in, if you want exposure, you must find ways to get your message in front of as many eyeballs as possible.

You may have to buy that exposure, you may know how to manipulate search rankings in your favor, you may know how to rally people into a Facebook group. You might have 10,000 loyal and active Twitter followers. Whatever the case may be, the one essential that lies at the core of all of this is… Content syndication.

Content syndication (done properly) gives everyone what they have been seeking… Measurable results from social media initiatives.

How do I see ROI from social media?

How do I implement social media in my marketing?

How do I achieve success in personal branding?

How do I increase traffic to my blog or website?

Whatever your question is, content syndication is the “tool” you are seeking. Stop listening to the echo chamber and start focusing on the “real” subject.

If you haven’t downloaded the 6 page report (that has been keeping me so busy) … The Syndication Revelation then you may want to give it a quick read. I don’t talk around the issue of social media… I dive right into practical ways to use it in your business with measurable results right this second.

Oh, and back to the subject… “Did I commit blog suicide” by not posting in months… Not at all. My business actually grew and flourished during the down time. Why? … The syndication of my existing content on this blog has placed my message into so many locations that I haven’t had the time… Is that a bad thing? … Hardly.

You see, blogging is about drawing eyeballs … If you blog and you don’t syndicate your blog content then you’re stuck just blogging with no real tangible reward. Content syndication is the missing element. Social media channels have made it easier to spread the word about your content.

So everything whittles down to two simple chores to achieve blog or business success:

  1. Post quality content
  2. Syndicate that content

Could it really be this easy? … Well, you have to try it to find out if I’m lying or not. My stats, my following, my results and my sales speak for themselves… Believe it or not. I show some of my stats in the 6 page PDF.

I welcome any and all comments or questions related to this PDF. Let’s crack this egg once and for all… I’m growing weary of the echo chamber… You know, the one where everyone keeps saying the same old crap about social media, SEO and Internet marketing in general.

No more, “just 5 more minutes mom” … It’s time to wake up to what we’re really dealing with here…

The “real” purpose of a blog is not to blog for the purpose of blogging. The real purpose is to drive people into your message. Post quality content, syndicate that content… Rinse and repeat. Then hopefully you’ll be too busy to blog all the time (unless you’re just into that sort of thing).

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