Let’s face it - writing sucks. No one likes to do sit down and do it all day save for the lovely copywriting geeks (and I say that as a term of endearment - many of us would be lost without good copywriters). With that said, I haven’t met too many people that can sit down and start cramming out quality content.

Most of us stare at the blank screen or white sheet of paper and we’re like “ooooooh crap.“

Sometimes we can put content together that is engaging and entertaining when we are inspired by the right topic but for the most part it’s a big damn crapshoot if you haven’t done the proper research and revision or have the experience to put it all together. Since most of us know that it’s hard to find a good copywriter at an affordable price, you often have to DIY your content marketing.

So that means you’re left with the writers block - and when you’re trying to worry about SEO in your content marketing and a lot of other factors you just gum up the whole process. That leads to burnout. I’m gonna throw out some tips that have helped me avoid nasty cases of the “stupids” while staring at a blinking cursor:

When You’re Feeling Creative - Don’t Waste It

It doesn’t matter if you’re sitting at a relative’s house, out for coffee, lounging at home - if you get a sudden creative spark then you need to do something with it before you lose it. This is your job, it’s your business, and sometimes that means you work in random placed. When the creative juices start flowing after a period of “duh”, then you need to summon your inner Hemingway, Mark Twain, Steve Martin - whatever; just write!

Get your words moving from topic to topic and get your idea solidified in some kind of draft form before it’s lost. It doesn’t matter if your thoughts wander on paper, you can edit it when the time comes. Don’t sit there worrying about things like SEO or word count - get it out of your system. It doesn’t need to be perfect, it just need to “be”.

Want to know what the benefit is of a 3,000 word document full of random thoughts? It’s a feeding trough for the next time you need a piece to write on, or some inspiration for another piece of SEO content. If you have pages of random thoughts, you create an SEO treasure chest.

Go Back To School - Remember The Outline

Feel like your brain took a vacation and left you with only the mush-cushion? Is your creative process looking more like a Pinto broke down on the side of the expressway? Stop trying to brainstorm about writing the piece and start developing an outline.

Begin with the primary topic, list what you like about the topic - use that list to generate some titles and sections. From there, decide what points you can discuss that highlight those segments - bullet those items.

What you’ll end up with is a brief outline that should generate sufficient fuel to get your brain-train rolling along again. You have a title already, just write an opening, a segway paragraph and then expand on your bullets.

When Outlines Fail - Play with Headlines

There will be days when you’re trying to expand on your content marketing, and the world is just crushing you with its oppressive weight of “mondayness” throughout the week. Outlines fail, free flow writing sucks, and the last time you checked your creativity was lounging in the pool - beckoning you. When this happens, shoot for headlines.

You might not be able to utilize all the headlines at the moment, but you can add them to your SEO treasure chest and apply them to future content marketing pieces. That brainstorm of headlines will certainly reveal something you can expand upon. Enough headlines could ignite the scram hets and send you careening off in another direction than your initial plan, with smoking hot content that will certainly get some attention.

Just remember to reread the headline once you’re done, and see if it still applies to the article you’ve put together. More often than not you end up rewriting it a bit.

Get Out Of The Norm

If the blinking cursor is killing you, then get up and walk away. Not for a break, but for a different medium. Try scrawling notes on a whiteboard like a crazy scientist. If you a typewriter, sit down in front of it. Or go for the old pen and paper method in a comfortable chair - see what comes out.

The key to dominating the writer’s block that comes from running your own content marketing strategy is to do something. Anything. You don’t have to be a slave to it. If you do nothing, you gain zero traction and your marketing will falter. Do something, and you’ll eventually find light on your path.

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