Ever had a content marketing strategy that you were certain would take off just completely bomb out on you?

If you do this long enough, it’s bound to happen. The cause of it is fairly difficult to pinpoint. Perhaps the content itself was flawed, the initial idea just didn’t hold water, maybe it wasn’t creative or unique enough, perhaps the promotion was flawed… maybe the competition cast some wicked voodoo spell on you.

I think one of the biggest issues people run into is that they’re not properly leveraging social media during the promotional period immediately after launching their content.

Your overall success in social media stems back to the big bang of the social media megaverse – it’s all about sharing with a network of people in a direct manner. As the networks have evolved, so too has the method through which info travels as well as the speed. Social media today offers up the perfect conduit to start funneling your content out to people in the most efficient manner possible, allowing you to get your content in front of more eyeballs than any other form of marketing in the past.

The problem with the traditional networking like we do on a daily basis is that it’s often not quite enough to push our content to where we need it to be. If you’re fortunate enough to directly network with influential people, then there is a higher likelihood of your content taking off and going viral; almost equally so if you network with those people by just a few degrees of separation.

Most people however don’t have those kinds of networking contacts, especially when they’re just starting their foray into marketing online whether they own a new or existing business. This can create a lot of hang-ups and stalled campaigns hoping for content to take off. Unfortunately social media isn’t a “sit and wait” game. Sniper strategies don’t work – it’s all about engagement.

The problem starts to develop when you realize that you don’t have anyone to engage.

You can try to build a noble following of industry/market peeps that are relevant to what you’re doing, but if you just start grabbing up followers, fans and friends without any kind of strategy then you’ll end up with a fat crowd of people that will have little interest in anything you’re doing.

We’ve all seen people like this; 3000+ followers on Twitter, following an equal number of people. New marketers look at people like that and think “God…now that is the life. I want that!” You can have it easily enough. Just pay a 3^rd party that built on the API of Twitter to use their autofollow program. You can amass your own following of useless contacts.

I use the term “useless” loosely, because I’m sure out of the few thousands followers there is a small handful of people that might actually relate to what you’re doing but I’d love to know the last time a computer was able to match people perfectly based on simple keywords.

Anyone that mentions eHarmony will be shot.

When you’re building a content marketing strategy, your focus should be on serving your content to people that you hope to gain as customers. If all you’re doing is building a base of people you hope to turn into echo chambers or ‘repeaters’ then who are you serving your content to? Their friends and followers?

Do you even know who their friends and followers are?

You can waste a lot of valuable time and resources by producing and serving content to irrelevant demographics in the hopes that someone might pick it up and carry it. You’re putting your content in front of the wrong people, and you asking people to carry that content that have no interest in doing so. People in social media are selfish by nature, so if you want to start building a strategy to push content then naturally you would want to turn to a network where people get something back from pushing content online.

A content syndication network can do just that, and a system like SYNND is ideal for putting your content in just the right places in social media while the members of the network create the perfect amount of buzz to help your content get rolling. Not only are people with similar interests kicking off your content campaigns for you, but it’s being placed in front of relevant audiences using the content syndication network.

Provided you’re supplying content that hits on the 3 E’s (Educate, Enlighten, Entertain) you can expect a great response from a campaign within a content syndication network. Couple that with the fact that it only takes a few minutes to setup a campaign and the rest is hands-free then you’re already ahead of the game by freeing yourself up for more important duties.

The power behind content syndication networks is that they use the same social media channels that we all would use individually to promote content. The problem is, we just don’t network with enough people directly on a regular basis to constantly sustain a viable network of evangelists for our content and brands. We’ll get lucky from time to time on our own, but a content syndication network can do for many what they cannot do on their own – especially when starting from scratch.

What kind of success have you had with content syndication networks?

Spread the knowledge ... Re-tweet this content.

Outsource Your Marketing in Minutes to Hundreds Worldwide...
Click Here >>>