There’s a lot of people that have jumped on the Twitter band wagon, I’m one of them. We use Twitter on a regular basis for content marketing, connection and promotion but so few of us utilize Facebook for the same.

Facebook seems to have a little mystique about it, especially with all the options – it can be difficult to figure out how to incorporate it into a social media marketing campaign. To help move things along, here are three ways Facebook is a viable choice over other social media networks for marketing.

#1: Facebook Is About Communities

We hear people talk about building communities a lot but so few companies actually know where to go and what to do in order to accomplish this. Facebook makes it easy to develop communities within your accounts and setup group discussions.

Twitter is primarily for 1 on 1 or 1 to Everyone discussion. It’s not easy to track and interact with a handful of people at once, and it’s hard to see how other people reacted to a specific post.

Facebook is growing for a reason and it’s one of the largest networks, now boasting over 500 million active users. They hit that mark for a reason – Facebook makes it easy to interact and connect with people on a very human level whether that’s 1 on 1 or in a group.

Because people can see what others are saying, the potential for dialogue is high – it’s like blog comments all hopped up on steroids. When people are driven to respond and interact with a business through discussions then you’re building a community.

#2: Facebook Gets A Lot Of Traffic… A Lot

One of the reasons Facebook is so popular is because it hits on underlying desires. This is the kind of stuff we talk about being pertinent in content production (especially titles and headlines) because you want to connect with people.

Facebook does just that with notifications about all the various tidbits of activity going on from e-mails about adds and comments to the red flag digits that something has changed or occurred while you were away. It’s difficult for most people to avoid these cues, and if you’re anything like me then you probably check your Facebook as often as you check your e-mail.

Facebook has this advantage over Twitter because Twitter lacks this draw and widespread functionality. While I’m certainly not here to bash Twitter, I have to give props where props are due.

When you figure that people are on Facebook more often than not, it gives ample opportunity to actively connect and engage people around your brand. Your customers, friends and fans are already there a LOT. Take advantage of that.

#3: Facebook Connects You Outside Of Facebook

I’ve always felt this was a great idea and a brilliant move. Clicking that like button on a page or article outside of Facebook leaves your footprint. The next time a friend hits that page, they’ll see your name there.

There’s power behind this because if someone truly respects you and your opinion and they see that you liked something, they may feel that extra time can be spent there – it’s got to be worth a look, right?

Of course the Like Box widget works in a similar manner. It will display the images of people you know, making it more likely that you too will become a fan.

So What’s The Advantage For Businesses?

Think about it – with over 500 million active users on the Facebook network, there’s a good chance that a majority of your customers are on Facebook as opposed to other networks.

Couple that with the fact that businesses are just now figuring out how to use Facebook. This is a golden opportunity to become an Early Mover and connect with customers and fans over competition that hasn’t even arrived on scene yet.

Comcast and Ford jumped the train early and got a big head start. That’s the kind of head start you want as a business doing social media marketing.

The process isn’t a launch where you countdown and then suddenly you’re there and you’re live. It’s an investment, like buying property in a major downtown metropolis before any other businesses move in. You have the pick of the best spots. Everything you do will garner more attention because there is less competition.

Waiting seems kind of silly at this point, doesn’t it?

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