You lost track of the amount of hours you have dumped into your marketing campaign in the last 4 months.  You’ve invested money over and over hiring experts in marketing to guide you through the small steps of crafting a winning strategy.  You’re finally prepped to hit the launch button - you have lift off.. and your rocket just sits there smoldering.

What happened?

By general standards it appears everything was handled properly.  You even did everything the “experts” and agencies told you to.  Keywords, blog posts, videos, direct marketing.  Still, you gain no traction.  You’re not even seeing gravity within your social media marketing where you thought for certain you’d gain steam among your followers.

Here are 10 reasons where you likely went wrong.

1. Your actual message is full of “I” and “me” instead of anything relating to “you” (you know..the customer)

2. You neglected to communicate the “Why” to the people you’re targeting

3. Your copy isn’t at all focused on the “What”

4. Further investigation reveals that there is little to no information on the “How”

5. …or the “What if”  is in.. “what if I buy it” or “what if I don’t”

6. You’re spending a lot of time positioning yourself as a thought leader, droning on about yourexpertise instead of actually defining a clear solution to a problem that the customer is having.

7. You’re basing your marketing off assumptions about your targeted buyers, often because you’ve sold some stuff before and since you’ve been doing it for so long you just know your experience puts you in the right place.  Probably a good idea to replace that attitude with hard fact gathering and listening.

8. You didn’t spend enough time testing your products and services before the launch - or you did no testing at all

9. For you, social media and your email are like a firehose.  Information goes one way and it goes that way fast.  It needs to be two-way to spark conversation.

10. You lack anything that resembles compassion and empathy for your target audience because you’re worried more about making money than solving their problems - and it shows.

You have to find as many ways as possible to narrow your message so that it speaks to each individual within your target audience.  You cannot be all things to all people, and you cannot survive the marketing game if your copy is too impersonal.  Especially not in a world where we’re driven by personal connections in social media.

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